jojo
Industrial Designer

Jojo is an emerging industrial designer who focuses on exploring emotional expression and aesthetic experience in product design from a female perspective. She excels at using soft color palettes, delicate material combinations, and rounded, flowing industrial shapes to infuse products with a light, warm, and fashionable visual quality. Compared to traditional industrial design styles that emphasize “functionality,” Jojo pays more attention to the user’s emotional experience and the atmosphere in their lives when using products, hoping to make products not only “useful” but also aesthetic elements in everyday life.
Industry experience
In her design practice, Jojo primarily focuses on products related to smart living, personal care and health, and young consumers, demonstrating a strong understanding of female users’ habits, aesthetic preferences, and emotional needs. She is able to create product images that are more approachable and fashionable, considering multiple aspects from color schemes and proportions to curved surface details and tactile interactions.
Simultaneously, she has gradually accumulated complete project experience from concept design to product launch, becoming familiar with basic mass production processes and design collaboration methods. She is able to balance visual style, user experience, and product feasibility. Her design style leans towards modern, minimalist, and light fashion, emphasizing a product expression that is “soft yet technologically advanced.”
Teamwork
In teamwork, Jojo will balance aesthetic design with functionality, and work with structural engineers to iterate product design to make products look good, be easy to use, and sell well.