Household cleaning series

Client country: China

Services: Industrial Design|Branding|Packaging Design|Marketing Design|Mold Development

Project Background

This brand is a self-operated product line of household cleaning products that our clients directly supply to major supermarkets and hypermarkets. The product range includes laundry detergent, laundry pods, dish soap, bar soap, and fragrance beads.

Solution

In supermarket shelves where bright colors are often used to grab attention, this packaging series takes a different approach. It uses pure white to emphasize the cleanliness of household cleaning products, while silver foil accents enhance the packaging’s premium feel. Using generic molds reduces production costs, further highlighting the price advantage of a self-operated brand in supermarkets. This unexpectedly resulted in outstanding sales performance.

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