Government-customized gift boxes
Client country: China
Services: Illustration Design｜industrial design｜packaging design｜Production Management
Project Background
As Shenzhen’s core platform, Qianhai has been entrusted with the important mission of building an international talent hub. Currently, global competition for talent is becoming increasingly fierce, and policy incentives and industrial advantages alone are no longer sufficient to bridge the emotional gap with international talent. Many overseas talents’ understanding of Qianhai remains at the abstract concept of a “policy high ground,” lacking cultural identification and a sense of place.
Solution
This project takes “visualizing the Qianhai landscape and making its cultural spirit perceptible” as its core design concept. From element selection and visual presentation to functional design, everything revolves around “conveying the characteristics of Qianhai and connecting global talent.”
All products balance “commemorative value” and “practicality” to prevent cultural
and creative products from becoming “disposable decorations.”
value
Compared to cold policy documents, Qianhai conveys its respect and expectations for global talent through the warm form of a “gift.” Each product in the gift box carries the sincerity of “inviting you to create the future together.”
1. Cultural Dissemination Value: Making the Qianhai Spirit tangible and relatable.
2. Talent Attraction Value: Building bridges of emotional resonance.
3. Brand Building Value: Showcasing an open and innovative image.
4. Industrial Synergy Value: Driving the coordinated development of cultural and creative industries and the talent ecosystem.
Featured Projects
Anti-hair loss shampoo
One-stop services including bottle industrial design, brand design and marketing design.
leaPower
Power your life.
Customized gift boxes
In the warm form of a "gift," Qianhai conveys its respect and expectations for global talent.
Teen Skin Care
Inspired by fire extinguishers, Anti-acne skin care brand designed for teenagers.
Household cleaning series
Uses pure white to emphasize the cleanliness of household cleaning products.