NPI (New product introduction) Process at OPD
What is NPI Process
POC
Proof-of-Concept
Transforming ideas into clear,
actionable product directions.
During this phase—through user research, market analysis, and technical assessment—we define the product positioning, functional scope, and implementation roadmap, thereby determining the project’s technical and commercial feasibility.
Involved Service Modules:
EVT
Engineering Validation Test
Through Engineering Verification Testing, the design is transformed into a functional product prototype.
During this phase, based on the defined product specifications, we execute the collaborative development of the industrial design, mechanical structure, electronics, and software systems. We then utilize functional prototypes to validate the product’s core functions, system stability, and user experience performance, thereby identifying key technical risks and conducting preliminary optimizations.
Involved Service Modules:
DVT
Design Validation Test
Through design optimization and system validation, we ensure the product is ready for mass production.
At this stage, we conduct a comprehensive optimization of the entire system—including the collaborative fine-tuning of structural, electronic hardware, and software components—while simultaneously completing reliability testing and stability verification to ensure the product meets mass production requirements across functional, performance, and manufacturing dimensions.
Involved Service Modules:
PVT
Production Validation Testing
Through Engineering Verification Testing, the design is transformed into a functional product prototype.
At this stage, we validate the complete unit assembly process—including electronics assembly, system debugging, and software flashing—through small-batch trial runs. Concurrently, we establish a robust production and quality control system, while also finalizing preparations for packaging and brand implementation.
Involved Service Modules:
MP
Mass Production
Achieving stable product delivery and continuous optimization through scaled production.
At this stage, we facilitate the transition to scaled production. Through continuous quality management, software version iterations, and supply chain coordination, we ensure the long-term stability of the product in terms of functionality, performance, and delivery, while implementing ongoing optimizations and upgrades based on market feedback.
Involved Service Modules:
NPI Development Capabilities
Featured Projects
Smart Comb
A scalp care comb with a misting function, featuring an ergonomic design that combines style and practicality.
Anti-Choking Device
A home-use Heimlich maneuver device developed based on the principles of the Heimlich maneuver.
Anti-hair loss shampoo
We provided SLEK group with one-stop services including bottle industrial design, brand design and marketing design.
Self-Service Checkout System
These are the core devices supporting the "unmanned shopping" scenario and the key terminals for improving shopping efficiency.
leaPower
Batteries branding, Power your life.
Sci-fi style electric ceramic stove
Spaceship-themed electric ceramic stove: a modern lifestyle.
Children's KVT
Allowing children to learn through play and grow through learning.
AI interactive terminal
This project uses AI to recognize NFC chips, match IP-specific audio effects, enabling “one Baji, one exclusive interaction”
