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Services: Industrial Design｜Branding｜Packaging Design｜Marketing Design｜Mold Development
China’s home care market demanded radical innovation. Slek Group tasked OPD to:
Transform disjointed SKUs into a cohesive SLEK Flower Series Design ecosystem
Embed functionality into branding (logo-as-interface)
Resolve generational pain points:
⚠️ 68% senior dosing errors
⚠️ 42% child safety incidents
Biomimetic Monogram: Fluid petal symbol fusing rose/lily/pine morphology
Color-Coding System:
| Product | Signature Hue | Functional Application |
|---|---|---|
| Laundry Detergent | Blush Pink (#e8a1aa) | Embossed grip + gradient fading |
| Fruit & Veggie Cleaner | Mint Green (#8bd3c7) | UV-reactive freshness indicator |
| Anti-Mite Concentrate | Deep Teal (#0a7e7c) | Tactile dosage guides |
| Product | Structural Innovation | User-Centric Breakthrough |
|---|---|---|
| Laundry Detergent | 15° anti-reflux spout | Rose stem grip (wet-hand safety) |
| Fruit/Veggie Cleaner | Food-safe twist lock (ISO 8317) | Lily bud silhouette (leak prevention) |
| Anti-Mite Concentrate | Dual-scale cap (±5ml accuracy) | Pine needle texture (non-slip control) |
Material Science:
100% recyclable food-grade PETG (FDA 21 CFR compliant)
Plant-based inks + in-mold labeling (38% carbon reduction)
✅ 127% sales growth (Q1 YoY post-launch)
✅ 92% repurchase intent (Category benchmark: 67%)
✅ 73% unaided brand recall (Pre-launch: 41%)
✅ 3.2s average shelf engagement (Industry: 5.1s)
✅ 50M+ #SLEKFlowerDesign UGC
“The embossed flower isn’t decoration – it’s a grip enhancer for arthritic hands and a dosage guide for low-vision users.”
– OPD Design Director
High-contrast colors → 89% senior engagement lift
Tactile symbols → 57% faster usage learning curve
rPETG clarity showcases purity → Dispels “greenwashing” skepticism
Fig 1. Cross-Product Synergy
Laundry: Embossed rose grip → 15° spill-proof spout
Cleaner: UV lily cap → ISO-certified child lock
Anti-Mite: Tactile pine guide → ±5ml precision dosing
Fig 2. Dynamic Logo Applications
Thermochromic ink color shift (18°C vs 25°C)
UV night-glow dosage scales
